Marketing Health Services, 5th Edition

By Richard K. Thomas Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has driven healthcare providers to better understand the market in which they operate, their customers, and their customers motivations. Marketing is now a recognized and established function in many healthcare organizations. This book introduces healthcare leaders to the concepts they need to understand to plan and launch an effective marketing initiative. It provides a comprehensive view of the marketing process, from evaluating market needs to developing a marketing campaign to evaluating marketing efforts. This edition discusses recent developments in healthcare that are affecting the marketing of health services, as well as contemporary marketing approaches. Product Details Publisher ‏ : ‎ Health Administration Pr; 5th edition (April 30, 2024) Language ‏ : ‎ English Hardcover ‏ : ‎ 640 pages ISBN-10 ‏ : ‎ 1640554343 ISBN-13 ‏ : ‎ 978-1640554344